Interior Rendering Meaning and Use Cases

Discover the meaning of interior rendering and accurately understand its pivotal role in the interior designs, elevating sales and profits in interior design.

Written by
Published on
January 8, 2022
Read time
10 min
Interior Rendering Meaning and Use Cases

3D visualization technology has already revolutionized how interior design is handled. It has become the golden standard in interior design, and its use will only expand in the future. If you haven't started using design and 3d interior rendering yet, don't miss out on this fantastic opportunity to score more clients, create stunning presentations, and optimize the whole production process. Here's why interior renderings are the best way to boost sales and improve your profit margins.

What Is a Design Rendering?

Design rendering represents hyperrealistic images that are created using advanced visualization software. The software uses three-dimensional modeling to create accurate depictions of real-life items or any kind of concept drawings. 3D architectural rendering, 3D product design, 3D residential exterior design and all other types of 3D renderings fall under the ‘'design rendering'' category. The final product of design rendering is usually either a three-dimensional image, an interactive video, or an animation.

There isn't a set rule that all designers follow when it comes to design rendering techniques. 3D design software is so powerful that it gives you all the artistic freedom you need to make basically any design concept from scratch. Photorealistic rendering is now very popular across all industries. Design renderings can be used for many different activities, some of which include:

When it comes to architectural renderings, which we'll mostly cover in this article since they're directly related to interior design, the three main types are:

  • Interior renderings
  • Exterior renderings
  • Aerial renderings
interior rendering of the office space in modern design
3D Interior Rendering of an Office Reception by PIXREADY

What Is 3D Rendering in Interior Design? 

3D rendering in interior design entails the use of visualization software to showcase your ideas, floor plans, decor, or furniture design. While interior designing sketches are a great way to explain your plans, the fact of the matter is that it is just not as convenient as 3D renderings. An interior design rendering will help you place all the items inside the room and highlight the position of all structural components like decor, furniture, amenities, and appliances. It's a great way to predict any potential design flaws before construction. Plus, it's super convenient for clients since they can have more control over what they want. An interior designer can include or edit textures, furniture materials, carpets, or any other details in real time, enabling the customer to see the full picture from the get-go. This also eliminates the possibility of miscommunication, making it the perfect tool to ensure maximum client satisfaction.


3D interior design is gaining popularity for one reason - it's more powerful than any other design technique that exists in the current market. It has already become the standard in architecture, lighting, and product design, and more industries will definitely follow this trend.

It's very convenient, cost-effective, and immersive. It makes the production and sales process much easier and more straightforward.

Lastly, it's extremely customizable, which makes it suitable for different use cases. If we take interior design as an example, 3D software lets you choose different woods, floors, materials, colors, textures, shading, perspectives, camera angles, and other peculiarities that make your concept stand out.

 interior 3D renders showcasing intricate details of the coworking area
3D Interior Rendering of Coworking Space by PIXREADY

Why Is 3D Rendering Important in Interior Design?

3D rendering is important for one main reason - it optimizes the workflow of the whole interior design rendering and design process and improves the final result. It's more powerful than traditional techniques because it gives you more freedom. Here are some other reasons why 3D rendering has become an unavoidable part of interior design, most of which we'll discuss a bit more in depth further in the article:

  • It's cost-effective
  • It saves time 
  • It helps with identifying design flaws
  • It helps you create stunning presentations
  • It lets you make edits in real-time
  • It boosts your marketing and sales


Interior layout renders have many different applications and can be used for a lot of different things. The beauty of interior render drawings is their ability to be customized to fit a plethora of needs, which we'll go a bit more in-depth about below:

  • Interior design presentations - in the world of interior design, everything is about visuals. There's no better way to showcase your plans and ideas to your clients than to use 3D renderings. Your proposals will shine with the help of this technology since it lets you use different textures and patterns, and you can showcase your ideas from multiple angles and perspectives. You can even make changes on the spot, ensuring that your clients are fully satisfied with the result from the get-go.
  • Traditional presentations - even though they're not as exciting as digital presentations, traditional presentations are still prevalent when you're pitching your ideas to clients and investors. If you'd like your physical presentation print to shine, the best to go about it is to use high-quality 3D renders. You can add more details compared to traditional photography, and it's much more time and cost-effective.
  • Digital presentations - digital presentations are all about interactivity and dynamics. Interior design 3D renders will spice up your digital presentation by showcasing different perspectives and views. If you're a furniture designer, you can easily change up materials and colors and also showcase your product in 360 view. This is the most detailed and high-quality way to present your intricate design ideas.
  • Team collaboration - 3D renderings and visualizations are a great way for a remote team to collaborate on an idea without any logistical hassle. You can make edits in real-time and send them off for approvals or additional feedback, another designer can hop in to make additional changes, and your clients can share their thoughts simultaneously. It's extremely easy and convenient.
  • Interactive images - you can use 3D renders to create interactive images and presentations that will blow your audience away. You can rotate the image, zoom in and out, or make instant changes, all with a couple of clicks. The power of interior render software is ever-expanding.

An interior design 3D render is also used across various professions. Even the movie and entertainment industry requires these types of designs for creating different room layouts, interior visualizations, and other special effects. Here's who benefits the most from using interior design rendering services:

  • Architects
  • Marketing and advertising managers
  • Real estate agents
  • Interior designers
  • Furniture designers
  • Entertainment industry 
  • Investors

How 3D Rendering For Interior Design Can Improve Profits

Let us emphasize one more time the fact that using high-quality 3D renderings can transform and elevate your business. Using outdated techniques can have a negative impact on your bottom line since clients often go with companies that use modern approaches to design options and techniques. On the other hand, using 3D rendering technology for your design will blow your clients away. Happy clients mean more bookings and references, which directly impacts your profits in a positive way. Here are the three main ways 3D rendering can improve your profits:

1. Better Relationship with Your Clients

Without customers, you wouldn't have anyone to sell your services to. Customers are probably the most important part of your business, which is why you should do all in your power to make them happy by providing them with jaw-dropping results. And there's no better way to do that than using 3D renderings for your interior design presentations. This technology lets you customize and personalize everything to fit the needs of your clients. Clients also love to see that their thoughts and ideas are being heard. Using 3D interior design renderings lets them get some control over the final product, resulting in maximum customer satisfaction. You can create interactive models for your clients and have them request changes and tweaks on the spot.

Moreover, since not all clients are that knowledgeable about interior design, 3D technology helps them visualize the whole process and the final results. Instead of having to go through dozens of meetings to finalize the idea, 3D visualization technology cuts that time in half, which also speeds up the construction process. All this combined creates a smooth and unparalleled experience for your customers. You'll create a better bond with them, increase trust, and show that you're more than capable of making all the elements of their dreams come to fruition.

2. 3D Interior Renders are Cost-Effective

3D rendering technology also cuts costs because it completely eradicates the need for creating physical models that are time-consuming and not eco-friendly. Traditional design requires building actual physical models, photoshoots, renting space and furniture, and it's an overall logistical nightmare.

Renderings are quick and easy, and they have the power to highlight any potential errors in the project or design before production starts, which also ensures that no extra money will be spent on remodeling and making changes post-production.

3D interior design rendering, captivating modern design of the conference room
3D Interior Rendering of a Conference Room by PIXREADY

3. 3D Interior Design Renders Helps Your Marketing Efforts

One of the main perks of using 3D design technology is telling a story. Because these models are so hyper-realistic, they will evoke an emotional response from your clients and investors. As they say in marketing, people don't just buy the product, they also buy the experience and lifestyle it represents.

You can create stunning designs and showcase them in different settings, moods, and locations. If a single picture is worth a thousand words, then imagine how much you can do with a hyperrealistic 3D design, which is much more complex than a regular photo.

Your catalogs and product launches will be stylish, true-to-life, and exciting. People will be drawn to your ads because they won't be static and boring. They'll be immersive, interactive, and exotic.

Get High-Quality 3D Interior Renderings

If you're looking for stunning 3D interior renderings that will exceed your expectations, contact PIXREADY. We offer 3D interior rendering services of all types, and our designers are ready to make even the most complex projects a reality. Schedule a free consultation call and see how we can take your ideas to the next level.

No items found.

Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.


Get occasional emails with 3D visualization news and insights