Everything You Need to Know About 3D Furniture Rendering

Discover the potential of 3D furniture rendering. Explore its diverse applications for design, marketing materials, service, and production to benefit your business.

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Published on
November 3, 2021
Read time
10.5 min
Everything You Need to Know About 3D Furniture Rendering

We are lucky to live in a time where tools and techniques are constantly improving, allowing designers and manufacturers to continually optimize their processes to save time and improve the quality of work. A great thing about 3D rendering in design is the fact that it's so hyper-realistic that it can be hardly distinguished from a photo.

This gives designers and companies ample possibilities and opportunities to bring down the cost of design and production, as well as to create products that are of much better quality compared to using traditional methods. Traditional prototyping is time-consuming and expensive but also quite wasteful since it requires physical material to produce. Digital design, on the other hand, only requires knowledge, good software, and a good 3D rendering studio.

This is no exception in CGI furniture design. 3D CGI can be used not only for design and prototypes but also for marketing materials and production. Furniture architects are now able to make changes in real time and provide their clients with a plethora of different design options. In this article, we'll explore the world of 3D furniture rendering, learn about its applications, and see how it can benefit your business.

What Is 3D Furniture Rendering?

3D furniture rendering entails the use of CGI technology to create various types of furniture models. This is the most powerful way to showcase any type of product, including furniture, because it's hyperrealistic and easily customizable.

3D furniture rendering depicts a serene and inviting bedroom space
Bedroom Furniture Rendering by PIXREADY

Different Types of 3D Furniture Renderings

Any 3D product rendering company offers multiple types of 3D furniture renderings to cater to all audiences. Each of the below-mentioned types has its uses and benefits, so let's explore them further:

Simple Studio Renders

Simplistic studio renders are usually created on a plain, white background where the main focal point is the furniture itself, without any other distractions. While using a white background is a common go-to for most CGI furniture designers, it's not a rule. You can add a pop of color in the background, but make sure not to overcrowd it with details – simple is the way to go.

These types of furniture renderings are great marketing tools for displaying products in online stores like Etsy, Amazon, Ikea, or eBay. When you isolate an image in this manner, it creates an amazing selling tool that sheds focus on the product, allowing customers to see it clearly.

Lifestyle Images

You can also use furniture renderings to create a unique experience for your customers. Lifestyle images are another powerful selling tool. Selling a lifestyle instead of just the product is a well-known method in the marketing world. When you create a realistic, lifelike setting to go with your furniture designs, your customers will feel more connected or drawn to the product.

Customers want to envision themselves using your product. They want to know how the product will fit into their daily life, how it will improve their home, and how it will make them feel once they purchase it. That's precisely why lifestyle images are a great way to entice your customers into purchasing your merchandise.

Detailed Renders

Probably one of the biggest benefits of using CGI for furniture design is the fact that tiny details are much easier to highlight. The main issue with traditional prototypes and drawings is precisely the lack of details. You cannot zoom in on a physical drawing, nor can you add such small detail to a physical prototype either.

3D renderings, on the other hand, are high-quality images that can showcase even the tiniest of details because the imagery resolution is extremely high. Customers will easily see the texture, embellishments, and other design peculiarities.

Teaser Renders

If you have a product or furniture model that is about to be released, you can also use furniture renderings as a marketing teaser. This will inspire curiosity, which is one of the biggest drivers for sales. You can showcase only a portion of the product, the whole product, or even a teaser video – the options are endless.

3D furniture visualization showcases a contemporary living room with a sophisticated aesthetic
Living Room Furniture Rendering by PIXREADY

Who Uses Furniture Renders?

As we've briefly mentioned throughout this article, furniture renders and 3D renders, in general, have a very wide set of applications, making them convenient for all parties involved. Most commonly, this type of technology is used by:

  • Furniture manufacturers – manufacturers tend to enlist the help of a 3D furniture agency to create designs and visualize the product before it goes into production. They also use these images for marketing campaigns across social media and other traditional media outlets. This also simplifies the production and pre-order process by allowing them to test different product configurations, but also show them to customers who'd like to get their hands on the product as soon as possible.
  • Furniture designers – these 3D visualizations are also used by furniture architects and designers to showcase their ideas in a more lifelike manner. Instead of opting for traditional 2D drawings which have certain limitations, they can draft their designs in 3D and bring the whole design to life. They usually outsource 3D modeling services.

How Can 3D Furniture Rendering Help Your Business?

Expectedly, incorporating 3D furniture renders in your marketing and production strategy will help your business grow, attract more customers, save more, and create an overall better experience for all parties that are involved in the process. These are only a couple of many benefits you can expect to enjoy when using furniture renderings:

They Help You Tell a Story

Interior design is all about telling a story. Customers are eager to create an enjoyable living space for their families, and furniture is an unavoidable part. 3D interior design, as well as furniture design, has the power to show off the designer's idea in the best light possible, allowing them to tell a story that will engage the customers and help them finalize their purchase.

Better Furniture Design

Furniture renderings let you visualize the whole process from scratch. Not only are you able to identify and correct any potential errors before the manufacturing starts, but you can also easily customize any part of the design. You can quickly change colors, textures, backgrounds, and other elements to ensure the best result for your clients and customers.

Enhancing Visual Communication

Lastly, it can also help with your marketing efforts, leading you to better sales and improved return on investment. You can create beautiful ad campaigns with the help of furniture renders that will create a massive spike in pre-orders. It will save you a lot of money on hiring photographers, and you will also receive beautiful imagery for your website and social media pages.

3D rendered furniture image, various furniture items displayed with meticulous detail
3D Furniture Rendering by PIXREADY

Benefits of 3D Rendering for Furniture Companies

Furniture companies are the ones who benefit the most from 3D rendering. Using traditional methods will no longer cut it as the industry is becoming much more competitive. The improvement in the quality of visualization technology has brought on more benefits but also more competitors. Here's how your furniture company will benefit from employing these technologies:

Product Design Quality

Photography just doesn't have enough to offer, especially when compared to visualization technologies. The level of realism brought on by 3D furniture designs is unmatched, which will ensure that your products are top-notch. The design is where it all starts, so if you get it right from the get-go, your products will shine and sell out in an instant. That's exactly why you should implement 3D modeling in product design.


3D renderings are also time-effective since they let you make changes in real-time instead of having to go in and redraw the necessary edits or remake a prototype. This will improve the design-to-production time drastically.


Consequently, 3D renders are more cost-effective compared to traditional photography methods. Before, you had to hire a photographer and a designer. With 3D technology, all of those needs are encompassed in one product, allowing you to waste less time and money than traditional photography while receiving the best end result possible.

Using Photos or Renderings

Photography is fixed – there's not much you can do once the photo is taken. Furniture renderings, on the other hand, provide you with endless options. Once the initial 3D model is created, you can give it life by showcasing it in different indoor and outdoor scenes, creating a collection lineup, and much more.

Improved Interactivity and Customer Experience

3D models can be viewed at a 360-degree angle. If posted on your website, customers can move the product around and see it from all angles. Or, they can change different colors and materials in real time, allowing them to interact with the product and customize it like never before.

Easier Manufacturing

3D models also prevent the team and you from making costly design and manufacturing mistakes. You can diagnose any potential issues before the product ever goes into production. This simplifies and shortens the whole manufacturing process.

Easier Thematic Marketing

Instead of having to do a different photoshoot for each of the marketing seasons (Christmas, Easter, Halloween, etc.), manufacturers can easily customize the existing 3D model and fit it into different environments. The whole process takes less than a couple of hours, allowing you to focus on other important tasks at hand.

furniture 3D rendering, a picturesque patio setting is brought to life with stylish furnishings
Outdoor Furniture Rendering by PIXREADY

How and Where 3D Rendering Is Used to Drive Furniture Sales

Furniture design layout rendering can help you drive furniture sales in many different ways. Let's explore some of the most common ones:

3D Furniture Model

Rendering companies and designers always start the process by creating a single 3D model, which is then expanded. These 3D models are used to tweak and refine the product before it ever goes into production, enabling your company to have an effortless design-to-manufacturing transition.


Because 3D visualization software is so flexible, your design options and features are only limited by your imagination. You can create the most beautiful designs with impeccable detail and see the product in all its glory before it ever reaches the manufacturing stage. And guess what? The final product will be completely identical to the design, so you'll know what to expect from the get-go.

Prototyping Product or Furniture Model

Instead of creating physical prototypes, you can use 3D rendering technology to showcase products in different settings. Furniture is tricky because of the human interaction element. You can use 3d rendering technology to also create human models and see how the ergonomics of your product works and whether it can accommodate the human body.

Lifestyle and Situational Images

You can create different settings and backgrounds for your products, allowing you to paint a realistic picture for your customers. You can also use it to make product images to fit different themes and increase the emotional appeal of your product, directly resulting in more sales.

3D Rooms and Layouts

Product rendering also lets you test your product in different environments. Rendering a full-blown room and placing your furniture model inside of it will give your customers an idea of how it can look inside their homes. You can even create custom 3D room layouts of your customer's homes and show how furniture models would look inside their actual living rooms. This is an amazing selling point.

Close-up Stills

CGI furniture design is also great for aesthetic enhancement and to show tiny details that make the product special. This will make the selection process easier for your customers and potential buyers since your competitors who use traditional methods won't be able to come close to your imagery.

Brand Presentation

Branding is an important element of any business. Photorealistic rendering lets you follow a cohesive style while giving you enough freedom to set each product apart from the other. You can depict products in the same style and stay true to your branding.

rendered furniture, showcased contemporary curbstone item in detail
Furniture Rendering by PIXREADY

E-Commerce Presentation for Online Stores

E-commerce is a key element for scoring sales because it converts more than print collateral, for example. Your 3D e-commerce products and presentations will be cohesive and showcase features of the product in different environments and perspectives.

Marketing and Pre-Sales

Furniture rendering is also great for your digital and marketing tools and, consequently, pre-sales efforts. You can use 3D renderings in your marketing and advertising campaigns to present them to your customers and make them fall in love with your product. Once the campaign has enough of a reach, you can open pre-sales and watch your product shine.

Looking for the Best 3D Rendering Services?

At PIXREADY, we offer industry-standard photorealistic rendering services. Our team consists of leading experts who are ready to fulfill all your furniture design needs. We offer 3D configurator services of all kinds and deliver jaw-dropping results in the shortest time frame possible. Check out our visualization portfolio, contact us through the form on the website, schedule a quick consultation call, and let's make your dreams a reality.

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Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.


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