The Benefits of Property CGI Visualization

Unlock the power of Property CGI Visualization for marketing and development. Explore its benefits and applications in architecture and planning.

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Published on
December 21, 2020
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9.5 min
The Benefits of Property CGI Visualization

CGI design has become widely used in recent years. However, what many don’t know is that this type of computer animation has been around since the ’70s. While the technology wasn’t as advanced back then, it was still a huge step in the world of image production. CGI stands for Computer Generated Imagery and it enables users to create realistic computer depictions of almost any item. What makes property CGI images so unique is that you can create incredibly realistic environments that don’t exist in the real world. While some prefer taking actual photos of properties, CGI has much more to offer. And, it can be used across a wide variety of industries - architecture, real estate, marketing, film production, industrial design, product design, etc. We can easily say that CGI is like a 3D architectural visualization of a property. It can be used for planning, presentations, and a plethora of other things. In this article, we will discuss why you should consider using CGI for marketing and property development planning, as well as list its most important benefits.

Why Do You Need CGI for Property Development Planning?

CGI has become an irreplaceable part of every property design and development strategy. CGI architecture has numerous benefits because it’s very versatile. Architectural CGI companies create it for different developmental stages and for different purposes, such as:

  • Creating virtual tours of a property
  • Designing architectural visualizations
  • Creating 3D floor and site plans
  • Showing the aerial perspective
  • Using it for branding and marketing purposes

You can also use property CGI for existing property developments, such as renovation and remodeling. You can create a virtual representation of the property in question, and make modifications in real-time, to ensure that everything goes according to plan. This is especially useful in the beginning stages since remodeling is known to be very complex and expensive. CGI will do half of the work for you, allowing you to focus on other important aspects such as customer satisfaction or financing.

property cgi depicting an eco-friendly and modern garden office
CGI for Property Development Planning: eco-friendly and modern garden office - interiors section by PIXREADY

Why Do You Need Property CGI for Marketing?

Every real estate agent knows that visual representations of a property can make or break a deal. And, this is especially tricky for properties that are yet to be built. How can you sell a home without any property images? While traditional photography can be used for marketing existing houses and buildings, it has certain limitations when it comes to projects and planning. On the other hand, real estate CGI has a lot of additional benefits that come with using it, such as:

  • Cost-effectiveness - while 3D architectural rendering might sound expensive, in reality, it’s nowhere near as expensive as some think. This is especially true if you plan on outsourcing CGI services. Moreover, it’s also less time consuming than creating physical mockups and models.
  • Impressing your clients - property CGI also looks impressive. It gives you the ability to show off the property in its best light. Your clients will see that you’ve invested a lot of time and effort into creating this model. And, it’s a money-maker when it comes to property ads. Customers prefer seeing 3D interior rendering when choosing a house, instead of 2D drawings and models. It looks much more professional, appealing and expensive.
real estate cgi of a restaurant, showcase modern interior with tasteful decor
Property CGI for Marketing: Restaurant by PIXREADY

Top 5 Benefits of Architectural CGI Visualization

As you can see, property CGI is a great way to improve the quality of your business. It eliminates any guessing on both clients’ and investors’ side, ensuring that everyone will be satisfied with the final result from the get-go. However, there are many other architectural CGI benefits that we haven’t mentioned yet. Yes, the list seems endless, but that’s the thing - property CGI visualization is almost limitless because of its versatility. If you aren’t convinced yet, check out even more pros below:

1. Speed Up the Planning Process

The planning process is the most important part of every property development. It is important to ensure that the customer is satisfied with your vision. However, if you can’t visualize your ideas properly, many issues can arise in the long-run. That’s where property CGI steps in. Using CGI images for property visualization gives you the power to create a very realistic representation of what’s to come. You can choose materials, shapes, colors, and other features, and let the CGI artists do the rest of the work for you. Companies usually deliver 3D models in less than a week, ensuring that the whole process is completed quickly and efficiently.

cgi properties represented in the visualization of modern garden office
Architectural CGI Visualization: eco-friendly and modern garden office by PIXREADY

2. Improve Sales with High-End Property CGI

Using architectural CGI will help you boost property sales. Instead of using boring, traditional 2D rendering, 3D will allow you to show off your property in the most appealing way. Your clients will be impressed by your CGI animations and realistic imagery. You will highlight your understanding of the property and attention to detail.

3. Versatility

Architectural CGI can do much more than create basic 3D visualizations of your property. It can give it more context, and consequently, more life. You can use it to add interesting elements such as trees, traffic, and people, which will enhance your design. And, as we have briefly touched on before, you can use it in all stages - planning, production, financing, marketing, sales, etc.

4. Cost-Effectiveness

What’s great is the fact that you can also outsource many architectural CGI visualization services for a fraction of the price that you would pay for an in-house design team. And, that’s only one reason why architectural CGI is cost-effective. The second reason is that it eliminates the chances of design flaws. Because you can create a realistic 3D model in virtual reality, all potential flaws and weaknesses will be exposed in the early stages of planning. It can show whether the property is obstructing street signs, if you’re breaking any housing regulations, or if you’re going over the assigned spatial limit.

5. Customer Satisfaction

Lastly, besides the fact that your client will be impressed with your effort, you will also make things much convenient for them. These 3D renders are used to visually represent a property that’s under development. When you include details, such as materials, colors, and furniture, you are also providing your customer with an instant shopping list. This will save both of you a lot of time and stress.

Top Benefits of Interior Design CGI Visualization

property cgi rendering, the ambiance is trendy and inviting
Interior Design CGI Visualization: Blogger Room by PIXREADY

CGI is also used for interior design visualization. Interior design is very complex because it combines different materials, shapes, objects, textures, and colors. And, it requires a lot of attention to detail. However, CGI interior design visualization can optimize the whole process, ensuring that both you and your client have a smooth ride from planning to realization. Here’s how.

1. It Provides Customers with a Realistic Representation

Planning is probably the most difficult part because you have to think of creative solutions for your client. And, both of you must be satisfied with the final result. However, planning is difficult if you don’t have a visual representation of your ideas. With CGI, you can create stunning plans and include different textures and colors to impress your clients.

2. Easier 3D Visualizations

This goes hand-in-hand with the previous point. You can create interior design rendering before and after photos, to give your client a precise idea of your plans. If they aren’t satisfied with something, you can change it in real-time, without wasting any extra time. Remodeling is already stressful as is, so the planning and realization process should be as convenient as possible. And, what’s more convenient than seeing clear before and after of your home? With CGI, the 3D visual representation will be almost identical to the real-life result.

3. Cost-Effectiveness

As you might have noticed while reading this article, property CGI is cost-effective in many ways. When it comes to interior design, you can easily add, modify, or remove any elements quickly and conveniently. Traditional methods include building a mockup, which is time-consuming and inefficient. And, if your customer wants to make any modifications, you would have to either reshape the old one or create a brand new mockup. With CGI, you won’t have to waste any additional funds on that.

4. Easy to Share and Approve

Instead of having to go back and forth with your client to agree on all the details, you can simply send over a CGI render to present your idea. The customer can share their comments, which you can apply to your design in a matter of hours. And, because it creates an extremely realistic representation of the before and after, you will complete the approval process much faster.

real estate cgi depicting a restaurant's outdoor area, the scene is vibrant and inviting
Property CGI Visualization: Restaurant Outdoor by PIXREADY


Property CGI can revolutionize your business. And, as we have talked about in this article, the list of benefits seems to be endless. Don’t worry, though. You don’t have to create a full in-house 3D modeling team - that’s very expensive. Instead, consider outsourcing exterior and interior rendering services because it’s more convenient and cost-effective. At PIXREADY, we offer all kinds of architectural design, modeling services. Our team consists of carefully selected CGI industry experts with a deep understanding of property development and planning. We deliver quick and beautiful results without compromising quality.

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Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.