CGI in architecture: how to use Animation and Walkthroughs to showcase your design

Discover the realm of CGI in architecture, unraveling its profound impact and applications.

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Published on
May 22, 2023
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8.5 min
CGI in architecture: how to use Animation and Walkthroughs to showcase your design

Welcome to our blog post about CGI in architecture, where we explore the fascinating world of computer-generated imagery and its impact on architectural design. In this article, we'll provide you with an in-depth explanation of what CGI is and how it's used in the world of architecture. But that's not all – we'll also delve into the importance of using animation and walkthroughs to showcase your designs.

These tools can elevate your design process, allowing you to create immersive and interactive experiences that bring your designs to life. As professionals in the industry, we know the significance of keeping up with the latest technologies, and that's why we're excited to share our insights on the topic with you. So, if you're looking to take your architectural visualization to the next level, join us on this journey as we explore the world of CGI in architecture.

Steps to Using Animation and Walkthroughs in Architectural Design

Incorporating animation and walkthroughs in architectural design requires a well-structured approach to produce the desired results. The first step is creating a 3D model of the design, which involves determining the appropriate software to use and gathering the necessary information to accurately represent the design. Once the model is created, the next step is to add textures and lighting to make the design appear more realistic. The use of appropriate lighting can enhance the mood of the design and highlight critical areas.

The third step is animation and rendering, which involves adding movement to the design, such as doors opening or people walking through space. The rendering process ensures that the final output is of high quality and meets the project requirements.Finally, post-production editing helps to refine the animation and walkthrough, making the final product more engaging and effective. By following these steps, architects and designers can create compelling and informative animations and walkthroughs that showcase their designs in the best possible way.

Benefits of using CGI in Architecture

CGI technology has transformed the way architects and designers approach their work, offering numerous benefits that can help streamline the design process. Let’s explore some of these:


One of the most significant benefits of using CGI in architecture is its cost-effectiveness. Traditional architectural rendering methods can be expensive and time-consuming, with many iterations required to achieve the desired results. With CGI, however, the costs are significantly reduced as there is no need for physical models or expensive photography equipment. Additionally, the ability to make changes quickly and easily without the need for a complete rework of the model further reduces costs.

Improved visualization

Another advantage of CGI is the improved visualization it provides. CGI allows architects to create photorealistic 3D models that are almost indistinguishable from real-life, enabling clients and stakeholders to visualize the project accurately. This level of detail provides a better understanding of the project's design, enabling architects to make better-informed decisions, and clients to make more informed choices.

Easy communication of design ideas

The communication of design ideas is another area where CGI can offer benefits. With CGI, architects can create immersive 3D animations that showcase their designs in a more interactive way, allowing clients and stakeholders to experience the project before it's built. This level of interaction and communication can help to build trust between architects and clients, leading to stronger working relationships and better project outcomes.

Enhanced marketing opportunities

CGI also offers enhanced marketing opportunities for architects. By creating stunning visuals of their designs, architects can showcase their work to potential clients, investors, and the wider public. These visuals can be used in marketing materials, social media, and presentations, helping to promote the architect's work and build their brand.

Faster decision making

Faster decision-making is another advantage of using CGI in architecture. By providing clients with an accurate and detailed visualization of the project, architects can make decisions more quickly and efficiently. This can help to speed up the design process and ensure that projects are completed on time and within budget.

Examples of Successful Use of CGI in Architectural Design

In this section, we highlight impressive examples of successful use of CGI in architectural design, made possible by Pixready's experts. These projects showcase the potential of CGI in shaping the future of architecture, from cinemas to hotels and entertainment complexes.1. The cinema concept in Dubai - is a perfect example of the successful use of CGI in architectural design. The 3D modeling and rendering techniques used in its design process helped architects to visualize and refine the design before construction. The use of CGI also enabled the architects to explore different design iterations and test the structural integrity of the building.

CGI in architecture, showcasing the cinema concept in Dubai
Architectural CGI Visualization of the Cinema Concept by PIXREADY

2. The Pantry project - This iconic hotel and entertainment complex in Dubai was designed using CGI technology to create detailed 3D models of the building and surrounding landscape. The use of CGI allowed the architects to experiment with different design options and ensure that the complex would be structurally sound and aesthetically pleasing.

CGI architecture, captivating scene of hotel and entertainment complex
Architectural CGI Visualization of Hotel and Entertainment Complex by PIXREADY

3. The President House project is a testament to the successful use of CGI in architectural design. The use of CGI allowed the architects to create a virtual model of the building that could be used to test and refine the design. CGI was also used to visualize the impact of light and shadows on the building's façade, leading to the creation of a striking and visually appealing structure.

Architectural CGI, showcase virtual model of the building
Architectural CGI Visualization of the President House Project

Tips for Effective Use of CGI in Architecture

Computer-Generated Imagery (CGI) is an incredibly powerful tool in the world of architecture, enabling architects, developers, and real estate professionals to create stunning visualizations of buildings and interiors. However, to make the most of CGI technology, it's important to use it effectively and efficiently. In this section, we will provide some tips for effective use of CGI in architecture.

Understand the Project Requirements

Before starting any CGI project, it's important to understand the project requirements and goals. This includes understanding the client's vision for the building or interior, as well as any specific design or aesthetic demands. Understanding the project needs can help ensure that the final product meets the client's expectations and provides the necessary information to stakeholders.

Keep it Simple and Realistic

When creating CGI visualizations, it's important to keep the design simple and realistic. This means using realistic textures and lighting, and avoiding over-the-top special effects or unrealistic camera angles. Simple and realistic designs can help communicate the project's vision effectively while keeping the viewer focused on the important details.

Ensure High-Quality Rendering

High-quality rendering is critical to the success of any CGI project. This includes using the appropriate rendering software and settings, as well as ensuring that the final product is free of errors or glitches. Investing in high-quality rendering software and hardware can help ensure that the final product looks polished and professional.

Collaborate with Experts

Engaging with a team of experts, comprising CGI artists, architects, and designers, can prove to be priceless in creating top-notch CGI visualizations. These professionals offer valuable insights into the design process, along with the technical know-how required to use CGI technology effectively. Collaborating with them can guarantee that the end product meets the project's demands and exceeds expectations in terms of quality.


As we conclude our discussion on the future of CGI in architecture, it's evident that this technology holds immense potential to revolutionize the way we design and visualize buildings. The use of CGI in architecture has already led to incredible advancements, enabling architects and designers to create detailed, realistic visualizations of their projects that were once impossible. And as technology continues to advance, we can only imagine the possibilities for the future of CGI in architecture.

With this tool at our disposal, the only limit is our imagination. So, let's embrace the power of CGI and look forward to a future where architecture and technology come together to create breathtaking designs that inspire and captivate us all. Elevate your architectural designs to the next level with Pixready’s experts. Contact us today to schedule a consultation and see how we can help bring your vision to life.

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Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.


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