Why 3D Commerce Is the Biggest Trend for Business and Customers in 2023-2024

Enhance customer experiences with 3D Commerce. Discover its potential for businesses and shoppers alike.

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Published on
October 11, 2022
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11.5 min
Why 3D Commerce Is the Biggest Trend for Business and Customers in 2023-2024

If you're looking to create a more immersive and realistic shopping experience for your customers, 3D e-Commerce is the way to go. This allows customers to shop from the comfort of their own homes without having to worry about finding an actual store. Plus, it also helps business owners save money on opening more physical locations to reach new customers. Whether you're a business owner or a shopper, 3D commerce is definitely worth considering. Let’s learn more about it.

WHAT IS 3D COMMERCE?

3D commerce is a type of online shopping that allows users to view products in three-dimensional graphical representation. This type of shopping can provide a more realistic experience for online shoppers, as they are able to see the product from all sides and get a better idea of its size, shape, and color. 3D product rendering can also be used to create virtual shopping showrooms, changerooms, or storefronts, which can be helpful for businesses that do not have a physical location.

HOW 3D COMMERCE IS CHANGING THE WAY WE SHOP

Three-dimensional (3D) commerce is an emerging trend that is changing the way we shop online. By providing a more realistic and interactive shopping experience, visual commerce offers a number of advantages over traditional e-commerce platforms.

For starters, 3D commerce, in combination with Augmented Reality technology, allows shoppers to browse virtual catalogs get a better sense of the products they are interested in purchasing. In many cases, shoppers are able to view products from multiple angles and even interact with them before making a purchase. This ability to “try before you buy” can be especially helpful when shopping for items like clothing or furniture.

In addition, AR shopping provides a more immersive and engaging experience that can lead to higher conversion rates. Clients who are fully engaged with the shopping process are more likely to make a purchase than those who are simply browsing.

TYPES OF 3D COMMERCE

There are many different types and applications of 3D technology in e-Commerce. The most common ones include:

  • Interior design and furniture - you can use 3D technology to customize styles and choose different furniture and element colors, patterns, and sizes.  
  • Beauty - using AR and 3D technology in the beauty industry allows customers to test different makeup products like eye shadows, foundations, concealers, and blushes. For instance, L’Oreal has introduced AR into its online shopping experience, resulting in tripled conversions.
  • Footwear - companies like Nike use AR technology that allows customers to virtually customize their sneakers with cool and unique designs. You can also use it for virtual try-on, engraving, and much more.
  • Clothing - you can create virtual models of your body by entering measurements and then use the model to virtually try on different products. 
  • Automotive - you can customize your vehicle and add cool designs, as well as check 360-degree rotations of the interior and exterior.
3D for ecommerce, meticulously rendered furniture pieces with detail and accuracy
Furniture Visualization for 3D Commerce by PIXREADY

BENEFITS OF 3D COMMERCE

There are many benefits of choosing 3D modeling in e-commerce as a potential business model. Let’s explore some of them.

CONTACTLESS SHOPPING EXPERIENCE

A contactless shopping experience has become a must for many customers. 3D commerce allows customers to shop and try on clothes in virtual stores, making the whole experience quick, reliable, and hassle-free. Contactless shopping is the future of commerce, so make sure not to miss out on this trend.

CUSTOMER SATISFACTION AND CONFIDENCE

Online shopping is amazing, but there’s one massive flaw - you can’t try on the clothes you’re trying to buy. That makes customers less confident in their purchases and more hesitant to finalize the purchase in your online store. However, with 3D commerce tools, customers can once again be confident that the purchased item will be the perfect fit for their needs. They can try on clothes virtually, making sure that the sizes are suitable for their body types.

TRANSFORMED IN-STORE EXPERIENCE

3D visualization is not only limited to digital marketing and online shopping - it can also be applied in physical stores. For example, if you sell customized shoes, you can set up an e-Commerce 3D product configurator on a computer and let your customers choose custom designs on the spot. Or, if you’re in the interior design business, you can use configurators to see if items would look good in your customers’ homes.

ATTRACT MORE CUSTOMERS

New technology always attracts new customers. Shoppers want to experience new trends and see how these trends can transform the way they shop. By introducing 3D models to shopping, you will be able to cater to a whole new audience that was difficult to target before. For example, you can get more elderly shoppers who can’t visit physical stores frequently. Plus, you can easily incorporate 3D in marketing and advertising to reach even more customers. The possibilities are endless.

IMPROVE CONVERSION RATES

There are a few key ways that 3D visuals can improve conversion rates. Most importantly, it can provide a more immersive shopping experience that allows shoppers to really get a feel for the products they are interested in. Plus, it can help to reduce the risk of buyer’s remorse, as shoppers can see exactly what they are buying before they make a purchase. 

LESS COSTLY AND TIME-CONSUMING

3D retail is less costly and time-consuming than traditional 2D commerce because it requires less inventory (no need to have actual products for photoshoots) and no physical space. Plus, there will be fewer product returns because customers will feel more confident in their choices. 

3D commerce visualization of the amplifier
Amplifier Visualization for 3D Commerce by PIXREADY

KEEP PACE WITH COMPETITORS AND BIG RETAIL

Every big retailer has already started incorporating 3D product imaging as a part of their shopping experience. Some examples include Nike, Levi’s, Tesla, L’oreal, BeSpoke Cycling, and many others. If you want to keep up, then you should start incorporating virtual and augmented reality technologies into your marketing strategy as soon as possible.

3D IMAGERY EXPEDITES SALES TIMES

Sales times are often one of the most important indicators of success for a business. A shorter sales cycle means that a company can sell more products or services in a given period of time, which can lead to increased profits. 3D models can help to expedite the sales process by providing potential customers with a photorealistic view of the products or services being offered. This can help to reduce the amount of time that is spent on research and decision-making, which can ultimately lead to a shorter sales cycle.

FEWER RETURNS IN ONLINE SHOPPING

Customers can get a better sense of the size and scale of the product when they see it in 3D representation. This makes it easier to determine whether an item will fit in their home or office and whether it is the right size for their needs. Finally, customers can see how the product will look in their space, which gives them a better idea of whether they like the style and design. All of these factors combine to make it less likely that customers will want to return a product they have purchased through 3D e-commerce stores.

MORE WAYS AND OPPORTUNITIES TO UPSELL AND CROSS-SELL

3D images provide more opportunities for retailers to show off their products in all their glory and to do so in a way that is interactive and engaging. By being able to show products from multiple angles, in high detail, and in a way that allows customers to get a feel for the product, retailers are able to increase the likelihood of making a sale. Furthermore, by being able to show products in multiple contexts (e.g. being used in a certain way, or placed in a certain setting), retailers are also able to increase the likelihood of upselling and cross-selling.

3D models for ecommmerce, showcasing detail design of a lamp
Visualization of a Lamp Created for 3D Commerce by PIXREADY

LESS STRESS FOR BIG TICKET ITEM PURVEYORS

It's no secret that buying big ticket items can be a stressful experience. There are so many factors to consider, from cost to quality to features. It's enough to make even the most level-headed shopper lose their cool.

3D commerce provides a much-needed solution to this problem. By first allowing customers and shoppers to see a product in all its three-dimensional glory, they can get a much better sense of what they're buying. This reduces the stress of making a major purchase, as shoppers can be confident that they're making the best decision for their needs.

WHY IS 3D TECHNOLOGY A MUST FOR E-COMMERCE?

3D commerce can help businesses stand out from the competition. In a crowded and competitive marketplace, businesses that offer a unique and innovative shopping experience will be more likely to attract, retain customers, and drive customer satisfaction.

3D commerce is still in its early stages, but it is already having a major impact on the way we shop online. As technology continues to evolve, we can expect to see even more businesses adopting 3D commerce on major ecommerce platforms in order to stay ahead of the curve.

THE FUTURE OF 3D COMMERCE

3D e-Commerce future is looking very bright. With the advent of new technologies like augmented reality (AR) and virtual reality (VR), businesses are now able to offer their customers a more immersive and realistic shopping experience. These technologies are also helping to create more personalized shopping experiences, which is something that customers are increasingly demanding.

In the future, we expect to see more businesses using 3D technology to create innovative and unique shopping experiences for their customers. We also believe that 3D technology will become more affordable and accessible, making it available to even more businesses.

HOW TO CHOOSE A QUALITY 3D ECOMMERCE VISUALIZATION SERVICE

If you're looking for a 3D model or product customization service, there are a few things you should keep in mind before outsourcing 3D modeling:

  • Make sure the company has experience with 3D modeling, product configuration and GGI.
  • Ask to see the company’s 3D visualization portfolio.
  • Make sure the company uses high-quality 3D imaging software and equipment.
  • Get a price quote before committing to anything.
  • Read online reviews of the company.

By following these tips, you can be sure that you'll find a quality 3D eCommerce visualization service that can help you take your online business to the next level.

CONCLUSION

If you’re ready to improve your product visualization, customer engagement, and take your online retail store to the next level, PIXREADY is here to help. We offer high-quality 3D product visualization and 3D animation services that can bring your products to life. Our team of experts is ready to take on even the most challenging of tasks.

Contact us today to learn more about our services and get a free quote.

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PIXREADY team

Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.