3D Visuals for a European Furniture Wholesaler

STYLE AND FUNCTIONALITY IN 3D

A Belgium-based furniture wholesaler specializing in HoReCa and public spaces has collaborated with our studio since 2022. Focusing on high-quality furniture in various styles, the company serves a broad network of clients across Europe.

The company emphasized the importance of providing their team and clients with high-quality 3D files. This need has become especially relevant due to the growing role of 3D visualization in the sales process. With the integration of furniture into design software and spatial planning platforms, 3D assets have become a robust sales and presentation tool.

Additionally, when new products are added to the collection, the company must showcase them to clients as quickly and broadly as possible, using visual content that builds trust and generates interest.

As part of our partnership, PIXREADY creates accurate and detailed 3D models of their furniture, allowing potential buyers to explore each product in depth before any physical interaction. We also produce atmospheric interior and exterior renders, presenting the furniture in realistic, lived-in environments. These visuals are used across both print and digital catalogs.

In our most recent project, we delivered 20 photorealistic 3D models and 10 lifestyle renders. These visuals are seamlessly integrated into the brand’s communication strategy, highlighting the furniture’s aesthetics, quality, and functionality. According to the client, such visuals help promote new products in catalogs and work effectively in digital marketing. 3D visualization has become a key part of their marketing strategy, strengthening their position in the European market and building trust among partners and buyers.

Client testimonial

“The ease of communication with the PIXREADY team is one of its greatest strengths. Throughout the project, it was always easy for us to interact with them and work together to achieve a successful result. Their great adaptability and responsiveness are also essential and have always helped us achieve the best results in the shortest possible time. All this makes working with PIXREADY a pleasant and easy experience, even with sometimes tight deadlines.” - Célia, Marketing & Communication, furniture solutions company for Horeca.

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